What is Salesforce? Meet the World’s #1 Customer Success Platform
Maybe you’ve seen some flashy, vague marketing from Salesforce. But what does it actually do?
By the end of this article, you’ll be able to explain what a CRM is, why Salesforce is the world’s #1 CRM, and how it can provide value to your organization.
Table of Contents:
What Is a CRM and Why Do Organizations Use Them?
Customer Relationship Management (CRM) technology helps you manage customer interactions and ensure team collaboration.
A strong CRM like Salesforce doesn’t just store data; it transforms data into actionable insights, reveals opportunities for growth, and aligns your teams through seamless communication.
Salesforce is the world's #1 CRM and has been for many years. It is used by around 90% of the Fortune 500.
From lead management to social media insights, Salesforce CRM is a secure, scalable solution that outperforms alternatives, helping your business thrive.
Salesforce Is Not Just For Sales
It’s important to note that when people talk generally about “using Salesforce” they’re really talking about using one or more of Salesforce’s many products.
These include: Sales Cloud, Marketing Cloud and Service Cloud. Don’t be one of the folks that thinks Salesforce is only for sales.
Although Sales Cloud is still their flagship product, they provide solutions for just about every department imaginable.
What Does Salesforce Do?
From organizing contacts to driving collaboration, Salesforce offers intuitive tools designed to simplify your workflow and supercharge your business processes.
Unlike limited tools like Excel or even the main competitors like Hubspot, Salesforce delivers a customizable, scalable platform that grows with your business.
Think of it as your one-stop shop for managing relationships, tracking progress, and collaborating with ease.
Here are some examples of what Salesforce allows you to do:
Provide everyone in your organization with a Single Source of Truth for key relationships.
Gather all relevant information into one place to provide a 360 degree view of the data.
Manage your contacts and interactions.
Track prospective customers and lead progress.
Set and prioritize tasks to stay focused.
Collaborate seamlessly with teammates.
Highlight your victories and close more deals.
When everything’s in Salesforce, you no longer need to sift through sticky notes, emails, or hard drive files to find what you need. Just log in, and all your data is there—up-to-date and ready to use. Plus, your managers and team members can access the latest updates in real time without the need for constant status meetings or calls.
Why Salesforce Is The World’s #1 CRM
In our opinion, this all comes down to one word: customizability.
Without the ability to customize your CRM, mismatches between your actual business processes and your CRM processes will accumulate over time.
As you add more functionality and integrate with more tools to bring in more stakeholders, these mismatches start to be come expensive, costly, and downright frustrating.
That means you'll be stuck either accepting these unnecessary limitations, or undertaking a CRM migration which is a very challenging project for any organization and has a high failure rate. Better to just start with the future-proof option in the first place.
Salesforce is the only CRM that is completely customizable, so it is the only one that you know you’ll never outgrow.
From out-of-the-box features to the AppExchange to point-and-click automation to custom Apex code, where is literally no limit to what you can build.
Example Use Case: Collaboration
Salesforce isn’t just a CRM; it’s also a collaborative powerhouse. Imagine being able to:
Create team groups to share project files or ask questions.
Follow key topics or teammates for updates in real time.
Crowdsource solutions and ideas from colleagues across the organization.
All of these conversations are stored in Salesforce, creating a searchable "corporate memory" of insights, strategies, and answers that grow more valuable over time. Collaboration in Salesforce happens in context—right on deals, tasks, and support issues—so everyone’s aligned and better equipped to close deals or resolve issues efficiently.
Plus if you already do this in Slack, Salesforce owns Slack so the integration between them is airtight.
The Future-Proof Choice
Switching to Salesforce isn’t just a platform upgrade - it’s a step toward smarter, faster, and more collaborative organizational operations.
With its powerful AI-driven insights, customizable features, and unparalleled scalability, Salesforce is a future-proof tool on your path to even greater success.
Proactive Partners
Wolfic is 100% specialized in Salesforce optimization. We have a 5-star AppExchange rating and a proven track record of helping Salesforce customers succeed after other partners have fallen short.
Our Wolfpack holds certifications across all major clouds. Organizations with less than 200 Salesforce users are usually a perfect fit for our unique Wolfic Way. Howl at us today!
